The Generation Foundation ('The Foundation') is the advocacy initiative of Generation Investment Management ('Generation'), a boutique investment manager founded in 2004.

The Foundation was established alongside Generation in order to strengthen the case for Sustainable Capitalism. Our strategy in pursuit of this vision is to mobilise asset owners, asset managers, companies and other key participants in financial markets in support of the business case for Sustainable Capitalism, and to persuade them to allocate capital accordingly.

In our effort to accelerate the transition to a more sustainable form of capitalism, we primarily use a partnership model to collaborate with individuals, organisations and institutions across sectors and geographies, and provide catalytic capital when appropriate. In addition, The Foundation publishes in-house research, gives select grants related to the field of Sustainable Capitalism, engages with the local communities where we operate and supports a gift-matching programme for the employees of Generation.

All of the activities of The Foundation, a not-for-profit entity, are funded by a distribution of Generation's annual profitability.